DEER VALLEY RESORT; PARK CITY, UTAH (November 14, 2024) – Today, Deer Valley
introduced their new ski trail map, including new artwork and an updated aerial projection to reflect the significant terrain expansion for the 2024/25 season. The unveiling of the trail map coincides with the completion
of the first phase of the resort’s Expanded Excellence initiative—a transformative multi-year development that amplifies Deer Valley’s legacy of exceptional skiing and guest service with the development of Deer Valley East Village, significant skier terrain expansion, a reimagined Snow Park including a new base village and the revitalization of existing mountain facilities

Carefully crafted to reflect Deer Valley’s expanded skier terrain and elevated guest experience, the new trail map serves as both a visual guide for guests and an artistic tribute to Deer Valley’s mountain landscape.

Deer Valley’s new trail map was designed and drawn by Rad Smith, renowned illustrator and graphic designer known for his dedication to the tradition of hand-painted ski maps. Smith has dedicated his career to breathing new
life into ski map artistry to create maps that celebrate both the spirit and the scenic landscapes of mountain resorts. Using an aerial perspective to accurately portray the resort’s varied terrain, chairlifts and amenities, the new trail map merges artistry with precision, making it easy for guests to navigate Deer Valley’s newly accessible expanded terrain.  Featuring three new chairlifts—Keetley Express, Hoodoo Express, and Aurora—the map enhances skier navigation through the latest terrain additions, including beginner-friendly runs and connections to the existing terrain near Sultan Express chairlift on Bald Mountain.  A behind-the-scenes video capturing Rad Smith’s creation process of the new Deer Valley trail map is available at
https://vimeo.com/1026631730.

“Deer Valley’s new trail map is more than just a guide to our expanded terrain; it’s a work of art that captures the essence and intricacies of our mountain landscape," said Susie English, Vice President of Marketing. This map not only provides a preview of this year’s enhancements and the new terrain coming in future seasons, but it also showcases our dedication to elevating every aspect of the guest experience. With the Expanded Excellence project, we’re creating even more opportunities for skiers to enjoy Deer Valley.”

The launch of the new trail map and expansion represents a pivotal moment for Deer Valley as it prepares to double its skiable terrain by the 2025/26 season, making it one of the largest ski resorts in North America. Future phases of Expanded Excellence will introduce six additional chairlifts, a 10-passenger gondola, nearly 100 new trails, and additional enhanced guest amenities. As Expanded Excellence continues, the new map will evolve to display the ongoing upgrades and expanded skier acreage.  

To explore the new trail map, view expanded terrain details, or learn more about Deer Valley’s Expanded Excellence initiative, please visit deervalley.com or contact Deer Valley’s Communications Department at [email protected].

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About Deer Valley Resort

Deer Valley Resort in Park City, Utah, revolutionized the ski industry by providing the first-class service one would receive at a five-star hotel. The ski-only resort currently offers 24 chairlifts, 122 ski runs, seven bowls, 300 annual inches of powder, 2,342 acres of alpine skiing, limited lift ticket sales, numerous restaurants, three elegant day lodges, hundreds of luxury accommodations and a renowned Ski School and Children’s Center. In August 2023, Deer Valley announced “Expanded Excellence,” a significant resort transformation, which will extend the skiable area to a total of 5,726 acres, add a new resort gateway and village, reimagine the Snow Park Base Area and revitalize existing mountain facilities. Deer Valley is honored to be ranked as the United States’
Best Ski Resort by the World Ski Awards for 11 consecutive years.

Riley Elliott
Communications Specialist
801-580-9396
[email protected]